Educating & Promoting Health Insurance Plans

A health insurance and care delivery company sought an expert to create a marketing plan and materials to promote its new individual health insurance plan. The Affordable Care Act was new at this time, so the target market needed extensive education on shopping for, analyzing, and purchasing individual insurance.

What We Did

Consultants at Nawe quickly analyzed consumer healthcare insurance data and worked with internal stakeholders to develop an education and marketing plan for the target audience. As a result, we created a marketing plan and materials to launch the new health insurance plan during open enrollment and reached more than 65,000 eligible members.


The number of people who purchased the new plan met the company’s sales goals. In addition, prospective members used the tools and resources our team created to learn about our client’s new insurance plan and better understand the Affordable Care Act and individual health insurance market.